Addio Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation, those thirsty for more, to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, the Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
Continue readingTwo pavilions at Ciie 2025 support HK companies in expanding domestic sales in mainland China. The project comprised the Food and the Service Industry Pavilion, showcasing branded products and services with cultural and regional identity. The Food Pavilion was conceived around Modern Oriental Elegance, blending warm modular wood, refined metallic details and garden inspired elements to create a sustainable, multisensory dining experience. The Service Pavilion adopted the theme of Global Synergy, using organic, gradient colors and digital media to express HK's vitality and innovation.
Continue readingThis project reinterprets Wudang cultural IPs Zhenwu Emperor Five Gods of Wealth Fu Lu Shou and Taizi Slope studying blessings through contemporary art. It builds a brand visual system with vector graphics, modular patterns, and a mountain inspired color palette Q style deities, including the golden toad and Three Stars, extend from packaging to digital media, revitalizing Wudang heritage for global audiences.
Continue readingSince her 1995 debut, Rene Liu has turned life's tremors into song. In Final Call 4.0, the stage acts as an aircraft of imagination, bridging chapters like a panoramic memory map. Whales and bears evoke childhood, while synchronized visuals, lighting, and choreography link sensory memory to emotion. Rising LED pillars reveal album covers and drama titles, transporting fans to past moments. By reassembling time fragments, the show renews wonder, reminding audiences that every landing is another beginning.
Continue readingThe exhibition updates the 1400 year tradition of Japanese flower arrangement, Ikebana, for contemporary spaces. It forms an environment where visitors experience floral art through multiple senses. The open layout without walls allows visitors to walk freely and view installations from various angles, replacing traditional frontal observation. Natural sunlight and responsive lighting shift throughout the day, causing the space and the living flowers to change continuously. The design turns flower viewing into an active and dynamic process.
Continue readingZona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.
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Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.
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Addio Magazine publishes content related to performing arts, stage, style and scenery design, event and happening design, cultural heritage and culture industry design, and advertising, marketing and communication design.
Multifunctional Necklace by Mehragin Rahmati
Monday, 10 AugustDrinking Glass by Florian Seidl
Sunday, 9 AugustLight Installation by Lucent Design Inc.
Saturday, 8 August
Addio Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.