Addio Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, the company took feedback and insights directly from parents and their youth athletes. With their help, three crucial features and functions were identified: mobility, durability and cleanability.
Continue readingEvery spring, major internet companies conduct recruitment campaigns focused on university students, especially for internships. At the end of 2020, 5 Senses Design was commissioned by Tencent to create a visual packaging solution for their 2021 spring internship campaign. The design aligns with Tencent's slogan, showcasing creativity and appealing to young audiences while conveying a trendy image. The campaign achieved impressive results, with over 100,000 views and 1,000 positive comments, receiving favorable feedback from students and enhancing Tencent's employer brand among youth.
Continue readingThe Good Old Days and Pollinators Garden Showcase reflect the social transformation in China from rural living to urban community life. Inspired by the coexistence of aging residential buildings and nature, the design recreates a pocket garden that simulates an ecological restoration site amid remaining structures after relocation. Through natural planting that attracts pollinators and a multi-sensory, interactive layout, the garden becomes a street-corner retreat, blending ecological value with cultural memory and immersive experience.
Continue readingThe process of 24 robotic arms performing on the same production line was precise and full of details. With the application of AI technology, it was like having a group of a professional team that strives to show themselves all the time, and the accuracy of the group performance was greatly optimized based on the mechanical requirement of no deviation. Though it was a performance without a person present, the visual performance was still a symbol of unity of effort, which was touching.
Continue readingGateway To Future is an eye-catching outdoor exhibition that facilitates physical and virtual experiences to interweave for creating immersive experiences. The entire exhibition was designed in an intriguing, interactive, and easy-understanding manner for displaying the most outstanding developments of the sea, land, and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game built with bespoke online mobile games for visitors to play and experience.
Continue readingKaohsiung has been nurturing Taiwan's culture and history since the beginning of the maritime trade era four hundred years ago. As the waves lap against the harbor and sing their blessings, Kaohsiung's charm lies in its historical river. The Love River has always been a witness to Kaohsiung's development, and today people tell a cultural story from it. "Maritime Glow"is a large-scale Taiwanese musical opera. It was not only about Kaohsiung culture and prospects but also about the heritage and innovation of Taiwanese opera.
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Design Legends are extremely famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide. Get inspired by creative designs.
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Addio Magazine publishes content related to performing arts, stage, style and scenery design, event and happening design, cultural heritage and culture industry design, and advertising, marketing and communication design.
Placard by Lei Wang
Sunday, 6 JulyData Visualization by Alibaba Cloud
Saturday, 5 JulyPublic Installation by ToThree Design
Friday, 4 July
Addio Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.